Engagement is a topic I frequently discuss in both my articles and in my conversations with clients and prospects. But what exactly is engagement and how do we make our online pages more engaging?
Websites use pop-ups for a variety of reasons. Sometimes, a responsible web experience requires them. But then, there are times where pop-ups are intrusive and make content less accessible. Beginning January 10, 2017, these intrusive pop-ups will be penalized as Google continues its trend towards mobile-friendliness. Here’s some tips to make sure your pop-ups follow Google’s new guidelines.
As time progresses, more and more people are abandoning their conventional desktops and laptops for mobile devices. A recent consumer insights report by John Fetto, Senior Research and Marketing Analyst at Hitwise, states: “mobile devices now account for a majority – or near majority – of online searches for almost every major industry.”
This change in behavior has caused Google and the other search engines to tweak their algorithms to favor sites that provide good mobile experiences for their users. last year, SEO’s saw this roll out in the form of Mobilegeddon. More recently, Google stated that they’re expanding the Accelerated Mobile Pages (AMP) Project into search results.
The message is clear: to remain visible in search, your site better be optimized for mobile.