Time-Saving Social Media Marketing Tips
Social media marketing takes a lot of time. And by a lot, I mean all of the time. Here are a few tips to make sure you’re spending your time wisely.
1. Take Part. Build Reputation And Trust.
Most effective social media campaigns work to take advantage of conversations as they happen. It’s a simple idea really. Keep an eye on your audience and identify conversations where there’s opportunity to further those conversation with your own messaging. If done right, people will take notice and engage with your brand or business, building trust and a good reputation.
I’m originally from Ohio where sports is very important to the people. So its a necessity that the Ohio sports teams’ social accounts address the fans’ passion. One of the best at this is the Cleveland Indians. Their Twitter account is approaching legendary status.
For example, last year Sports Illustrated wrote a season preview story on how the Indians had a great chance at winning the World Series. They went 81-80 and missed the playoffs. This year, the Indians are in first place and superstition influenced one of their most engaged with tweets:
.@SInow new phone — who's this?
— Cleveland Indians (@Indians) March 22, 2016
2. Automate Whatever You Can.
Proactively taking part in discussions with your audience is important. Just as important is constantly pushing out fresh and engaging content. To save time, I suggest automating everything you can. This automation should be as unnoticeable to your audience as possible. Keep it human.
There are various tools available to help you automate your social media marketing. A recent article by Aaron Orendorff at Social Media Examiner does a great job outlining nine social media automation tools that’ll help you save time and keep it human. He recommends the following tools. Leave your own suggestions in the comments.
Relationship Building Tools
Notifier – Find @mentions in articles and notify them with one click.
Leadfeeder – Use your Google Analytics data to help identify leads.
Socedo – A tool that uses real-time social behavior to qualify leads.
Content Curation Tools
3. Let The Data Guide You.
My most time-saving social media marketing tip is to let the data guide you. Define actionable metrics geared towards driving revenue and gaining customers, then track them. Use this data to guide your business decisions. Focus on what works; forget about what doesn’t.
Keep in mind that all data is not equal. A spike in followers, for example, means little if it’s not advancing your company’s actionable metrics. Data that doesn’t advance your actionable metrics is called vanity metrics. While these numbers may make you feel good, vanity metrics should be given the weight it deserves – very little in most cases.
Thanks for reading.